How Website Speed Improves Conversion
As the patience level of the internet users is decreasing with time, the speed of websites has become a serious concern for organizations trying to reach their target audience through the digital marketing platform. However, most of the visitors are going to leave your site if it takes more than 3 seconds to unfold in front of them.
However, despite knowing the fact, most of the players in the digital market platform ignore it and focus more on aesthetics, content, paid search, social media and other digital marketing aspects. By understanding the potential and importance of having a fast loading website, an organization can bring a lot of improvement in its operations, especially in digital marketing platform. Here, we will talk about how website speed optimization service can play a greater role in improving conversion.
Users Abandon Slow Pages
Several studies suggest that more than 50% of internet users do not like to visit a website that takes more than three minutes to open on full phase. In addition to that, more than 80% internet users are not likely to return to a website that made them disappointed with its speed.
In an experiment, Google shows that by increasing the number of results from 10 to 30, which took half of a second more to open than previous one cost them 20% drop in revenue. In order to improve conversion rates, websites especially those associated with e-commerce industry should give priority to the issue of speed.
How a Slow Website Affects Conversion
Slow loading websites largely influence the rate of conversion and the issue has been experienced by some major global brands. E-commerce giant Amazon stated that they face 1% loss in sales due to latency from every 100 milliseconds. The company said that the latency on their website cost them approximately 10% of their revenue.
Likewise, Tagman revealed that every second lost in the process of page loading can decrease their online sale to 7%. Thus, it has been cleared that slow web page offers a huge impact on company’s conversion rate and that is why website owners should go for page speed optimization service for the best solution.
How Loading Time Regulates Search Engine Traffic
In order to improve user experience and bring down the operating costs, Google decided to prefer fast loading websites, as in 2011, the search engine giant announced that their search engine algorithm will include the site speed.
Another advantage of the fast moving website is that search engines can find the website more efficiently that would definitely be a good news for e-commerce websites coming with thousands of pages. It is proven that fast loading pages are good in improving organic search engine rankings.
Monitor Your Performances from Around the World
If you are running a web-based organization, then you should be aware of the consequences of having a slow loading website, because the issue will cost you a lot. However, now the question is how you have been able to monitor the performance of your website from several places in the world.
There is nothing to worry, as by using an efficient tool dealing with the issue, you can enjoy monitoring the performance of your website from checkpoints around the world.